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fashion Design Studio

Collections that work commercially.

RucolineTommy HilfigerGiuntiniElie SaabDolce & GabbanaRucolineTommy HilfigerGiuntiniElie SaabDolce & Gabbana
Alexander WangGucciVersaceDalla TerraJohn De RisiGivenchyAlexander WangGucciVersaceDalla TerraJohn De RisiGivenchy

The problem

Collections grow in complexity faster than in revenue.

Too many SKUs, development timelines that slip every season, design and production misaligned. The result: expensive to develop, difficult to sell, impossible to repeat.

Incoherent range — products competing instead of complementing

Slow cycles driven by late-stage changes and unclear briefs

Misalignment between design intent and production capability

Collections built on instinct rather than commercial structure

The method

Collection System Reset

6–8 weeks. Four phases. Concrete deliverables.

01

Collection Audit

Full analysis of range architecture, SKU count, price positioning, and production complexity.

Collection Audit
02

SKU Rationalisation

Restructure the assortment so every product earns its place. Fewer, better, more sellable.

SKU Rationalisation
03

Development System

A structured pipeline from brief to prototype — clear timelines, defined responsibilities.

Development System
04

Commercial Alignment

Final calibration between product, market, and sales. On time, on margin, with a clear identity.

Commercial Alignment

Outcomes

0

Time-to-market

average reduction

0

Range coherence

fewer SKUs, stronger identity

0

Years experience

luxury & premium brands

Background

Fifteen years building collections for the industry's most demanding brands.

From Elie Saab couture to Dolce & Gabbana runway, Alexander Wang to Tommy Hilfiger — luxury and premium fashion across every tier. Each engagement focused on one thing: making the product work commercially.

View selected work →

Work with us

If your collection is growing in complexity faster than in revenue, let's talk.

A 30-minute call is enough to understand whether there is a fit. No pitch — just a direct conversation about your collection.

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